DistributionRead your AI share of voice in Bing
From agency burnout to $4k MRR
SingleFax converted 36.3% of AI referrals, 20.8% of organic search, and 11.2% of direct visits. Mircea checks Bing Webmaster Tools for the pages an answer cites. Short factual posts earn those citations. The upsell, a permanent fax number, goes out by email after the person has paid for one send. Count AI referrals as their own channel. On this product they buy more often than organic search, and more often than a direct visit.
Related advice
MirceaCount AI referrals as their own channel
On SingleFax, AI referrals converted at 36.3%, organic search at 20.8%, and direct visits at 11.2%. Mircea treats that AI line as its own channel and checks Bing Webmaster Tools for the pages the answers cite. Plain posts about one job earn the citation. The permanent number is an email after the first $0.99, when the person has already paid. If a model is sending you buyers, give that source a column. A blended "organic" number will hide the channel that converts best.
MirceaPublish to app stores for authority backlinks
Even if your product is primarily web-based, publish a simple mobile wrapper to the App Store and Google Play. The backlinks from apple.com and google.com are extremely high authority. A basic WebView wrapper with push notifications takes a weekend to build and gives you two of the strongest backlinks on the internet.
MirceaLead with the one feature that sells, not the feature list
Renzi tracks rent, invoices, contracts, and documents, but it sells because it pre-fills the annual tax declaration for Romanian landlords. Mircea leads with that one painkiller feature and lets everything else be supporting cast. Most products bury their single most compelling feature inside an even list of ten, which dilutes the one thing that actually drives the purchase. Find the feature that closes the sale, put it in the headline, and let the rest live on the spec page. Lead with the painkiller, not the inventory.
MirceaSell relief from a specific, escalating, dated risk
Renzi's buyers are not shopping for software, they are afraid of ANAF, and the product sells relief from that fear. A specific, escalating, time-bound risk (a tax deadline with growing penalties and a tax authority that now sees your bank and your Airbnb income) is one of the strongest reasons a person ever buys anything. When your product removes a concrete, dated consequence, make that consequence the center of the pitch. People act on a clear, looming risk far faster than on a list of conveniences, and the more real and imminent the risk, the smaller the price feels.
Extracted from
Indie TM #18: A Dollar Clip, and the Parent Who Buys It