Distribution Publish to app stores for authority backlinks
From agency burnout to $4k MRR
Even if your product is primarily web-based, publish a simple mobile wrapper to the App Store and Google Play. The backlinks from apple.com and google.com are extremely high authority. A basic WebView wrapper with push notifications takes a weekend to build and gives you two of the strongest backlinks on the internet.
Related advice
Mircea Build the simplest version first
Mircea built SingleFax in a weekend by refusing to add anything beyond the core action: upload, enter a number, pay, send. No user accounts, no dashboards, no analytics. If your v1 takes longer than a week, you're building too much. Strip it down until a complete stranger can use it in under 60 seconds.
Mircea Remove all friction: no signup, no subscription
Every form field you add, every account creation step, every subscription commitment is a point where customers leave. I removed all of them. No signup, no login, no monthly plan. Just pay and use. For occasional-use products, this is the difference between making money and making nothing.
Mircea SEO for 'how to' queries drives purchase-intent traffic
Most indie hackers target broad keywords like "best fax service." Instead, target the specific "how to" queries your customers actually search for. "How to fax documents to the IRS" attracts someone who needs to fax right now, not someone comparison-shopping. Mircea's 9 blog posts drive nearly all of SingleFax's organic traffic, and these visitors convert at a much higher rate than any other channel.
Mircea Add a premium tier based on what customers ask for
Don't guess what people will pay for. Wait for them to tell you. Mircea never planned SingleFax's $99 lifetime tier. Customers asked for it by email, he built it in an afternoon, and it became a significant revenue stream. The best product roadmap is your inbox.
Extracted from
Indie TM #5: SEO Tactics That Actually Work