Create Careers, About Us, and team pages to build trust

Google evaluates trust signals when ranking your site. A Careers page, an About Us page, Privacy Policy, Terms of Service, and content showcasing team building experiences all signal that there is a real organization behind the site. Include team photos, company culture, and hiring information even if you are not actively recruiting. These pages build trust with both search engines and visitors, and attract backlinks from directories that list companies with public hiring or legal pages.