SEO Bring big-domain SEO patience to a brand-new domain
SEO veteran at Kink.com
Petru's day job is SEO on Kink.com, one of the oldest and highest-authority domains on the web, and Oria is the opposite: a new site with zero authority and no search history. The discipline he carries over is patience, because a fresh domain cannot be shortcut into authority no matter how novel the product is. Treat a new domain as a multi-month project of consistent, genuine content and trust-building rather than a launch that should rank immediately, and resist the urge to chase one viral moment in place of steady work. The same compounding that built the big domain over years is the only thing that builds the small one, just from a standing start. Founders who expect a new domain to behave like an aged one tend to abandon the effort right before it would have started paying off.
Related advice
Petru Add FAQ sections with FAQPage schema to every page
Write real, human-authored FAQ sections for every page on your site. Use FAQPage structured data so Google can surface your answers as rich results. The key is writing questions your users actually ask, not keyword-stuffed filler. Check Google Search Console for queries people already use to find you, then answer those directly on the page.
Petru Create Careers, About Us, and team pages to build trust
Google evaluates trust signals when ranking your site. A Careers page, an About Us page, Privacy Policy, Terms of Service, and content showcasing team building experiences all signal that there is a real organization behind the site. Include team photos, company culture, and hiring information even if you are not actively recruiting. These pages build trust with both search engines and visitors, and attract backlinks from directories that list companies with public hiring or legal pages.
Petru Publish one article per day instead of batching
Publishing one article per day is far more effective than dropping a batch of articles all at once. Search engines treat a sudden burst of content as suspicious, potentially flagging it as spam. A steady daily cadence signals consistent, genuine content production. It also gives each article time to get indexed and start ranking before the next one competes for attention.
Petru Productize a cutting-edge rendering technique for one concrete vertical
Oria takes Gaussian Splatting, a rendering technique already proven in research, and aims it at exactly one vertical: real estate. Petru did not build a general 3D-capture platform that could serve a dozen markets, because a technique that does everything for no one in particular is hard to sell and harder to demo. The leverage for an indie builder in 2026 is to find the cutting-edge capability that is already available, then pick the single market where it solves an obvious, expensive problem and build only for that. A focused product on top of a strong technique beats a generic platform that buries the same technique under too many use cases.