Give away the core and sell the extras once
Chief builder at Bergside, creator of Flowbite
Flowbite reaches 70k a month with no recurring revenue at all: the library is free, and pro components, sections, and framework integrations are one-time purchases. A free core removes the adoption decision, and one-time pricing removes the renewal anxiety that makes buyers hesitate. Bergside proves you do not need a subscription to build a real business. Pick the smallest valuable thing to charge for, sell it once at a fair price, and let a large free top-of-funnel feed it.
Related advice
Never discount your prices
Resist the urge to compete on price or offer discounts. Low prices scare away serious clients who associate cost with quality. Once you start discounting, customers learn to wait for sales instead of buying at full price. In the digital products space, maintaining premium pricing attracts better customers and builds a more sustainable business. Flowbite never discounts, and it has not hurt growth.
A rejection is a data point, not a verdict
Bergside's first ThemeForest template was rejected, and the company that grew out of it now does 70k a month. The rejection was information about one submission, not a judgment on the whole idea. Most founders treat an early no as proof the plan is wrong and quit one iteration before the thing that works. Zoltan and his co-founder treated it as feedback, shipped the next version, and kept shipping. Separate the verdict on a single attempt from the verdict on the direction, and keep going.
Let one big spike tell you where the market is
Bergside sold one Tailwind and Figma kit for 3,000 euros in a single Black Friday night, and that one spike redirected the entire company toward Tailwind components. A sudden, sharp sales response is the market telling you where the demand actually lives, in a way no survey or roadmap meeting ever will. When something you ship spikes far beyond the rest, do not treat it as a lucky one-off. Treat it as a map. Drop what is flat and pour your effort into the thing the market just voted for with its wallet.
Open source can be your distribution channel
Flowbite's free open-source library has over 30 million npm downloads, and those downloads are the marketing. Instead of buying attention, Bergside gives away a genuinely useful core and lets adoption carry the brand into millions of projects. The developers who already build with the free components are the warm audience for the paid pro components and framework integrations. If your product can have a free core that people install and depend on, the open-source version is not lost revenue, it is the cheapest and most durable distribution you will ever own.
Extracted from
From a Rejected ThemeForest Template to 70k a Month